Karen Wira

Co-Founder and VP Business Development

Karen Wira has extended experience in all aspects of marketing and business development. Karen is a professional marketer and visionary who has more than 20 years in key marketing and technology positions with Fortune 500 companies. In the early years of her career, Karen led successful advertising campaigns on the agency side for well-known consumer brands like Fifth Third Bank, Pizza Hut and Valvoline Oil.

Karen then moved her career to the corporate side of the business holding key executive marketing positions with Midas International, Porelon - a Johnson Wax subsidiary and Budget Rental Car Corporation. Karen has produced award-winning business development initiatives that generated increased marketshare and revenues. Ms. Wira led efforts at a not-for-profit small business association (NFIB) where she produced syndicated television shows, created Internet websites and developed and implemented grassroots awareness campaigns about small business issues. For the past 6+ years, Karen has worked tirelessly in developing technically advanced marketing and eCommerce travel applications from the GDS, corporate and consumer perspectives. She contributed to the development of the first wireless travel application, to creating corporate and consumer Internet booking systems, to developing online expense processing systems and to designs of information database platforms.

Karen has spent the last several years in private consulting that focuses on using the core marketing principles in conjunction with delivery technology systems to effectively market to customers, one-to-one. Karen has always been an enthusiastic supporter of technology advancements and next generation processes. But she is true to the core marketing principles that successfully drive and stimulate increased business. She can take simple or complex problems and find the most efficient, effective solutions for you and your company.